Dolce & Gabbana Campaign Embraces the Selfie

Dolce & Gabbana adverts have been known for being bright and colorful. The ads display a different side of the fashion world, which is one that celebrates culture (specifically Italian culture), family and fashion. The ads show models of all ages and genders clamored in one ad vying for your attention and it works. 

D&G campaigns are fun, and definitely show consumers something that other major fashion labels don’t.

Last year, the Italian label came out with campaign chalk full of models and bags. In every picture, we saw models shamelessly taking selfies with their Dolce & Gabbana handbags.

If you thought that Dolce & Gabanna couldn’t embrace the selfie any more, you were wrong. This year, the label came out with an even more visually crowed campaign full of bright colors, Italian locals, and tourists, taking—you guessed it, selfies.

It’s a busy ad campaign, but one that fits with D&G’s model. The brand is definitely trying to appeal to Chinese consumers by featuring Chinese “tourists” in the ad. Check out the pictures below and let me know what you think in the comments section. How do you feel about these visually crowded images. Let me know!

 

 

Keep selfieng

Angelika

www.styleupbyangel.com 

(credit: L.R.)