THE ROW

Who doesn’t know the name Mary Kate and Ashley Olsen these days? These 20 something year old twins have long been in the spotlight for their beauty, acting skills, and their brilliant fashion empire. With a career that started at the age of 2, these girls have been working their whole lives and it’s certainly paying off!

Affectionately known as the the ‘billion dollar babies’, they have created an empire that began with a tween clothing line sold in Wal*Mart and now have their designs prominently featured in Barneys sold next to the likes of the most famous designers of our time.

The Row was established in 2006 by the Olsen twins and since its launch, the brand has expanded to include a range of ready-to-wear, eyewear, and handbags. Their brand reflects a sense of relaxed and timeless elegance, focusing on fine fabrics and the perfect fit. In 2012, The Council of Fashion Designers of America (CFDA) proudly named Ashley and Mary-Kate as Womenswear Designers of The Year. Part of The Row’s mission is to support high-end fashion manufacturing in the US.

Focusing on perfecting the basics, Mary Kate and Ashley set out to create a line of clothing that encompassed the needs of every woman’s wardrobe. From the perfect pea coat to brilliantly tailored white button ups, they don’t work around the trends but rather enhance the basics. It’s true that no matter what the runways say, there will always be a need for a comfortable tee, proper fitting trousers, and of course a never ending selection of classic little black dresses.

While their price range may soar up into the $$$$ mark on many items, it is not without good reason that the price tag be above the average. Their pieces are crafted with the finest materials, which if cared for properly, can last a lifetime and then some. You really do get what you pay for when you purchase from their highest line of fashion.

Recently, the twins announced they opened up their first flagship store in Los Angeles, which is a delight to classic fashionistas at last! With a minimalistic approach, much like their garment designs, the girls have begun to cultivate their in store presence as a learning experiment with hopes to open more brick-and-mortar shops for their other brands as well.

Keep styling

Angelika

www.styleupbyangel.com

( credit: Kate Heimann )