Helena Christensen is the new face of Boden. As in the middle-England, middle-of-the-road British fashion brand. As in she is actually wearing clothes in the campaign. Given that she usually gets booked for modelling jobs to get her boobs out (see Triumph), this is pretty radical.
Justine Tabak, creative director of Boden told the Mail : "Helena epitomises effortless glamour, has her own sense of style - easy, casual, feminine....and we confirm this:-))
( Pics Boden)