Today, the girl needs more than an outfit, a boyfriend, and a camera.
Bloggers need to think about production quality, editorial strategy,
and affiliate programs to really gain a foothold on the web. They are
more like editors, creating publications worthy of a million-person
audience than a few thousand super-fans. Nine times out of 10, the
bloggers who move merchandise, who get people talking, who attract
repeat advertisers, love to strike a pose.So we say the personal style
blogger isn’t going anywhere—-in fact, she’s more powerful than ever.