A month ago was announced that Terrence Malick was planning to direct a
perfume commercial for Guerlain starring Angelina Jolie. As the new face
of the French company’s campaign for their fragrance Mon Guerlain,
Jolie is donating her entire paycheck to a charity of her choosing, and
now they’ve kicked things off with the launch of the ad.
We create perfumes for the women we admire,” Jacques Guerlain said in
a statement, whilst the brand’s master perfumer Thierry Wasser said he
drew inspiration from Jolie to create a fragrance expressing the “notes
of a woman”. The campaign film is directed by Terrence Malick.
Mon Guerlain, the house’s new fragrance, is a tribute to today’s
femininity – a strong, free and sensual femininity, inspired by Angelina
Jolie. Mon Guerlain is characterized by the freshness of Lavender
Carla, an exceptional variety cultivated in Provence, which contrasts
with the voluptuousness of the Sambac jasmine from India and the
Australian Album Sandalwood, associated with the sensual Vanilla
Tahitensis of Papua New Guinea.