Jimmy Choo S/S 2017 Collection

The vivid vibrancy of a hummingbird’s plumage, whipped into a blur by wings beating too fast to follow.

The exaggerated symmetry and glowing colour contained in the fleshy whorls of an iris inspire a collection that combines magnificent handiwork, bold experiments in form, and powerfully potent colour and decoration.

 

I started by thinking about these staggeringly beautiful phenomena of nature, whose only designer is evolution – mind-bogglingly gorgeous things. The 21st century has become so fast-paced we often forget to be still enough to look around and marvel at the wonders we co-exist with,” shared Sandra Choi, Creative Director of the brand.

 

 

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Angelika

(credit: Mag)

 

Jimmy Choo Musthaves

Jimmy Choo is now offering a made-to-measure service that is available via in-store pick-up at nine of its boutiques in North America.

 “Many companies are motivated to provide experiences with the brand to add value and strengthen the customer relationship,” said Karen Kreamer, president of K2 Brand Consulting, Overland Park, KS.

 “Customers need to have an established relationship with a brand before considering and pursuing a made-to-measure option,” she said. “So whether it is an automobile, clothing or shoes, a truly personalized design and purchase process will provide consumers with high-value experiences rather than mere transactions.”

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Angelika
(credit: Mag)