Jimmy Choo S/S 2017 Collection

The vivid vibrancy of a hummingbird’s plumage, whipped into a blur by wings beating too fast to follow.

The exaggerated symmetry and glowing colour contained in the fleshy whorls of an iris inspire a collection that combines magnificent handiwork, bold experiments in form, and powerfully potent colour and decoration.

 

I started by thinking about these staggeringly beautiful phenomena of nature, whose only designer is evolution – mind-bogglingly gorgeous things. The 21st century has become so fast-paced we often forget to be still enough to look around and marvel at the wonders we co-exist with,” shared Sandra Choi, Creative Director of the brand.

 

 

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Angelika

(credit: Mag)

 

Jimmy Choo Musthaves

Jimmy Choo is now offering a made-to-measure service that is available via in-store pick-up at nine of its boutiques in North America.

 “Many companies are motivated to provide experiences with the brand to add value and strengthen the customer relationship,” said Karen Kreamer, president of K2 Brand Consulting, Overland Park, KS.

 “Customers need to have an established relationship with a brand before considering and pursuing a made-to-measure option,” she said. “So whether it is an automobile, clothing or shoes, a truly personalized design and purchase process will provide consumers with high-value experiences rather than mere transactions.”

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Angelika
(credit: Mag)

Ralph Lauren - Goodbye

 Stardesigner Ralph Lauren gibt nach 48 Jahren an der Spitze des nach ihm benannten Kleidungskonzerns den Chefposten ab. Stefan Larsson, bisher Topmanager der Marke Old Navy des Rivalen Gap, wird den Vorstandsvorsitz im November übernehmen, teilte die Ralph Lauren Corporation am Dienstag mit.

Der 75-jährige Gründer des Modelabels wird als Verwaltungsrats- und Designchef aber weiter Einfluss nehmen. "Mein Job ist es, immer über die Zukunft unserer Firma nachzudenken – Stefan Larsson ist außergewöhnlich begabt und wird ihr eine frische und globale Perspektive bringen", sagte Lauren.

Junger Partner stellt neue Weichen

Der 41-jährige Larsson arbeitete 15 Jahre lang für die schwedische Modekette H&M, bevor er 2012 bei Old Navy anheuerte. Lauren holt damit einen jüngeren Partner an Bord und stellt so die Weichen für die Führung.

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Angelika

www.styleupbyangel.com

(credit: AP)

TRENDGUIDE: Social Media in 2014

It was a pretty big year for social media… what are your predictions for 2014? 

This is the time of year for reflection and renewal so why not reflect on the social media landscape. When I think about 2013 social media a few things stand out: mobile, content and video. Take a look at my predictions for the changes and developments in 2014 social media.

Your fans will help tell your story. Great fans tell great stories about a brand and social media will continue to support and lead that culture.

Video, video, video. I think video will shorten up and users will tell their stories through short snippets of video. Instagram video and Vine will take center stage.

Brands will become more adept at creating content that will suit specific social channels.

Paid advertising will be a must for brands.

Google+ will keep on growing. Google search results and authorship will make this platform essential for most brands.

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Angelika

www.styleupbyangel.com

( credit: L.R.)