Donnerstag, 13. Februar 2014

TRENDGUIDE: Social Media in 2014

It was a pretty big year for social media… what are your predictions for 2014? 
This is the time of year for reflection and renewal so why not reflect on the social media landscape. When I think about 2013 social media a few things stand out: mobile, content and video. Take a look at my predictions for the changes and developments in 2014 social media.

Your fans will help tell your story. Great fans tell great stories about a brand and social media will continue to support and lead that culture.

Video, video, video. I think video will shorten up and users will tell their stories through short snippets of video. Instagram video and Vine will take center stage.

Brands will become more adept at creating content that will suit specific social channels.

Paid advertising will be a must for brands.

Google+ will keep on growing. Google search results and authorship will make this platform essential for most brands.

Keep doing
( credit: L.R.)

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